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The item must be above the manufacturer's wholesale price. The item must be sold by an authorized internet retailer for the item's brand. Auctions and eBay listings are NOT eligible for price matching. The item on our site must be identical in model/part number to the competitor's item. If we offer free shipping for the item, does the lower priced website charge for shipping? If so, we may adjust our lowered price to match the difference. The lower cost item must be available, in stock, and purchasable on the other website. Certain manufacturers have minimum advertised prices, which may prevent us from being able to match a lower price.