We love this tape measure. It’s so much better than tediously rolling up a traditional tape measure. But there’s more to this tool than just a recoil button. Instead of the typical 60 inches, this tape measure is 120 inches – perfect for quilters. It’s also double sided. One side has inches and the other side is measured in 1/8 of a yard intervals. The actual tape is made of a polyester based material, meaning it won’t stretch or tear under strain. We know you’ll love it as much as we do!